Briefing
Mandica Doce is a micro artisan confectionery company, which makes small desserts and breads, to confectioned cakes for parties. Even though it is still small, the challenge of this project was to create a visual identity with a lot of impact and differentiation from its competitors, especially within social media, where the identity will be very present.
The brand
The objective of this project was to create a soft, innocent and delicate visual identity, which conveys the feeling of joyful moments to its consumers and conveys the love that the company's owner has for the culinary arts. To reinforce these concepts, graphics were developed as support elements, in order to bring more fluidity and dynamism to identity applications.
Words key to the concept
HAPPY / DREAMER / INNOCENT / SIMPLE / STANDARDIZED / MODERN
Color palette
The color palette was inspired by “candy colors”, which are soft and delicate tones that bring out romanticism and femininity. Through it we manage to transmit joy and innocence, concepts that are part of the brand's identity proposal.
